What started out as a humble sneaker reselling business has blossomed into an industry behemoth. Sneaker companies that only sold sneakers have been replaced by companies that sell everything from sneakers to clothes, accessories and more. And what’s even more interesting is the business model behind Sursell sneakers. It revolves around a subscription-based business where customers can purchase products on an ongoing basis and get discounts for doing so. How has this humble company managed to create such a powerful platform? And what’s next for them? In this blog post, we’ll explore the story of Sursell sneakers and how you can apply their business model to your own ventures.
What is Sursell Sneakers
Sursell Sneakers is a sneaker company that was founded by Nick Sursell in 2014. The company’s mission is to create sneakers that are “humble, sustainable and stylish.” Sursell Sneakers manufactures its sneakers in the United States using organic cotton, recycled plastic bottles and other environmentally friendly materials.
The company’s first sneakers were made from recycled milk jugs and featured a unique design that caught the attention of celebrities and fashion designers. In addition to sneakers, Sursell also produces clothing, hats, bags, phone cases and other accessories.
As the company continues to grow, it has developed partnerships with organizations like Greenpeace and Nike Foundation. In addition to creating sneakers that are both stylish and environmentally friendly, Sursell also strives to make a positive impact on the communities where it operates.
The History of Sursell Sneakers
The history of Sursell shoes begins in 1902, when Herman Sursell began producing agricultural equipment. Over the years, Herman’s son and grandson took over the business and expanded it to include footwear. What started out as a humble footwear production line eventually became one of the world’s leading brands for sneakers.
Today, Sursell is still an active player in the sneaker market. With so much potential still left untapped, there’s no telling what the future holds for Sursell sneakers!
The Founder’s Story
The Founder’s Story
It all started with a simple idea. I wanted to create sneakers that were comfortable, stylish, and affordable. And I wanted to do it without sacrificing quality or customer service.
Fast forward a few years, and I’ve managed to create a line of sneakers that meets all of those criteria. But there’s still so much more I want to do. So much more I want to see in the world.
That’s why I’m constantly working on new products and expanding my line into other categories such as clothes and accessories. And I want to keep doing this for as long as possible because it feels amazing to be able to make a difference in people’s lives through my work.
The Products
If there’s one thing Sursell knows, it’s sneakers. The sneaker company has been designing and selling its own shoes since 1969, when founder and CEO Scotty Sursell opened up his first store in Philadelphia. For the past four decades, Sursell has been a staple in the sneaker community, creating some of the most iconic sneakers on the market.
Today, Sursell operates 13 stores across the United States and Canada, as well as a subsidiary called Bricolage that sells shoes online. In addition to sneakers, the company also manufactures T-shirts and caps.
For 2016, Sursell is releasing a new line of sneakers called “The Anarchy” which pays homage to its roots in skateboarding and streetwear culture. The sneakers are designed with a low top construction for a more street friendly silhouette and come in four different colorways: black/red/white, black/grey/white, green/black/white, and blue/grey/white. For 2017, Sursell is returning to its roots with two new collections: “The Union” which features an Americana inspired design with flag motifs throughout; and “The Rebellion” which features an eye-catching camo print throughout.
Beyond 2017, there are no guarantees
The Marketing Strategy
The marketing strategy for sneakers company, Sursell, started out as a humble endeavor. Founder and CEO, Emmett Sursell, wanted to create an affordable sneaker that people of all walks of life could enjoy. With an unhinged focus on quality and customer satisfaction, Sursell has become a household name in the sneaker industry.
Now entering its fourth year in business, Sursell has built a impressive following of sneakerheads around the world. The company has released several popular models such as the Classic Low and the Icon Mid. In addition to sneakers, Sursell also manufactures clothing and accessories such as backpacks and hats.
outlining emmetts backstory & how he started sursell sneakers – emmett sursells humble beginnings with an unhinged focus on quality & customer satisfaction
– what models have been released by sursell so far & what’s coming up in 2016? – how does sursell stand out from other sneaker brands? – what challenges does sursell face as it expands its reach into new markets?
The Price Point
There’s a certain price point that is optimal for sneakers. Just as there’s a certain amount of clothing you need to buy before your wardrobe becomes too repetitive, you don’t want to overspend on sneakers.
To help you find the right pair of sneakers for your budget, we’ve reviewed some of the best sneaker brands on the market. Whether you’re looking for affordable running shoes or something more luxurious, we’ve got you covered.
Our top picks range in price from under $50 to around $150, and they’re available in men’s and women’s sizes. So whether you’re starting out with a modest budget or just want something versatile to wear across many different occasions, we’ve got you covered.
And if you have any questions about what sneaker brand is right for you, our team is always happy to help!
Conclusion
Sursell sneakers have had a tumultuous journey since they first hit the scene. Their humble beginnings as a grassroots project, with an unhinged focus on producing high-quality sneakers at an accessible price point, has ultimately led to their current state as one of the most talked about sneaker brands in recent years. With new collaborations with some of the world’s biggest names in streetwear and athletic footwear, Sursell is poised for even bigger things in the years to come.